Showing posts with label fashion. Show all posts
Showing posts with label fashion. Show all posts
Tuesday, September 25, 2012
Sunday, September 23, 2012
Wednesday, April 11, 2012
**comme des garcons**
i just felt that i needed to post something. i am such a sucker for comme des garcons campaigns, i have a folder on my computer with all of the ones i have found! I just love the content they use, and while others have dubbed them a bit pretentious i still love it. Comme Des Garcons, right now, is clearly my favourite label - i mean did you see their fw collection (it was so beautiful i need to make another post dedicated to my love for that). I love the elephants (i mean who doesn't lets be realistic) and the fact that you wouldn't normally see this imagery used to promote a label (especially in the absence of a model riding one). The photo of the girls with the braces laughing - to me it just shows pure joy and innocence. These girls on the precipice of """womanhood""" (god i hate that) just seem so free. I love it.
On a more personal/random note,
It's really weird we had this cold snap (it was FREEZING) but now it is all warm and sunny again just as i had got out all of my blankets and doonas (i live such a hard life omg). Anyways i'll do a real post later with real content unlike this. I also still have a bunch of photos that i never posted from my holiday which are really funny (there were these statues/sculptures dear god i need to post them)
Anyway i hope you are having a great day (joy the only person who is reading this probably)
xoxoox
Caitlin
Friday, March 30, 2012
⚛MEDIA FASHION⚛
Although its nature is ever changing, the fashion world is only just starting to evolve.
In the past few years there have been countless site relaunches, and digital campaigns are starting to see the light of day.
It seems that companies are only just starting to cash in on these endeavours.
Things such as social networking (ie the various PR Girl twitter accounts, as well as facebook pages),
celebrity endorsements, tech savvy websites and digital campaigns are all ways luxury brands are proving their prominence within society.
However, who are the focus group of this media, in the age of internet?
Who is most likely to be receptive to this advertisement?
Most importantly, is the target group able to afford their products?
Not everybody reads Vogue or I-D (both different audiences), but most people
do have access to social media. No matter what, the reason behind this is the image of the brand.
But i am curious to know, why does brand image matter to the masses?
Why does Burberry, Louis Vuitton, Dior etc, want me to be aware of their newest collection,
or their latest ad campaign? Does this "cheapen" the brand, or is it a constant reminder
to the middle and lower classes what they can't have?
I guess what the brands are targeting here is not sale of their clothing lines (which they ruthlessly advertise) but the sale of their perfume, sunglasses, collaboration lines, underwear lines, jean brands, key chains and other cheaper items which have their name on it. These are more accessible to the middle and lower classes than anything they will present out on the catwalk, and generate quite a profit. People don't buy these cheaper items for a need, they buy them for the want of being associated with a coveted brand. Hence, prominence on social media will fuel these sales with the help of their target audiences.
OK the BBC have done a great documentary which you can view here
It is about the economics in fashion, and although it is dated i think still quite relevant.
I know these are all basic concepts but i'm educating myself about these topics more because i'm interested in it. Bare with me!
Not everybody reads Vogue or I-D (both different audiences), but most people
do have access to social media. No matter what, the reason behind this is the image of the brand.
But i am curious to know, why does brand image matter to the masses?
Why does Burberry, Louis Vuitton, Dior etc, want me to be aware of their newest collection,
or their latest ad campaign? Does this "cheapen" the brand, or is it a constant reminder
to the middle and lower classes what they can't have?
I guess what the brands are targeting here is not sale of their clothing lines (which they ruthlessly advertise) but the sale of their perfume, sunglasses, collaboration lines, underwear lines, jean brands, key chains and other cheaper items which have their name on it. These are more accessible to the middle and lower classes than anything they will present out on the catwalk, and generate quite a profit. People don't buy these cheaper items for a need, they buy them for the want of being associated with a coveted brand. Hence, prominence on social media will fuel these sales with the help of their target audiences.
OK the BBC have done a great documentary which you can view here
It is about the economics in fashion, and although it is dated i think still quite relevant.
I know these are all basic concepts but i'm educating myself about these topics more because i'm interested in it. Bare with me!
Tuesday, March 27, 2012
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